The recent events arising from the global COVID-19 pandemic are a reminder that change is the only constant in life and business. This disruption has turned our lives upside down. All of us have had to learn and rapidly adapt to this new reality, from figuring out how to work remotely to supporting our children with schoolwork. On the business front, enterprises that could adapt quickly to a changing business environment are in the best position to ensure business continuity and long-term profitability. Digital businesses and enterprises that are further along with their digital transformation journeys are better equipped to respond to this rapidly changing environment.

Every commercial organization wants to grow continuously and incrementally. Through its unlimited processing power Artificial Intelligence (AI) has the power to make such growth a reality. However, established workflows and processes often hamper the application of true AI, so how do organizations get started on digital transformation without disrupting their existing operations? Intelligent content holds the key to digital transformation. But what do we mean by intelligent content? How does it aid digital transformation?

Interest and awareness of AI is at a fever pitch. Every industry and every organisation should be evaluating AI to see how it will affect their business processes and go-to-market efficiencies,